The Sleep Consultant

Branding and Marketing Kit™

Save time and attract more clients with 25+ professionally-designed templates that help you create a business-ready brand in no time.

What's Included?

  • Pre-written Sleep Guide Templates (Newborn, Toddler, Travel, Pre-School) that can be sold in your online webshop.
  • Client Onboarding Templates to create a seamless, professional experience that wow your clients from day one.
  • Plug-and-Play Marketing Materials to grow your audience, build trust, and establish your brand effortlessly.
  • Ready-to-Use Website Template designed to showcase your expertise and services.
  • High-Quality Business Templates that make your brand look polished and professional in no time.
  • And MANY more easy-to-customize templates to help you save time and attract more clients.

** If you've already purchased one or more of these templates, just send me a message after your purchase, and I'll refund you for any duplicates!

>> Keep scrolling to see the details of everything that's included! <<

What other Sleep Consultants say:

E-Book / Guides

Newborn Sleep Guide

Toddler Sleep Guide

Pre-School Guide

Travel Sleep Guide

Marketing Templates

Canva Website

Social Media Posts

Webinar/Slide Show

30x Pre-Written Blogs

Client Onboarding Templates

Contract / Agreement

Welcome Guide

Sleep Questionnaire

Pre-Written Sleep Plan

And Many More Templates...

Business Cards

Tri-Fold Flyer

Baby Sleep Chart

Services/Pricing Guide

Workshop Flyer

Thank You / Gift Card

Logo & Brand Board

Invoice / Confirmation

And that's not all!

Clients & Leads Tracker

Social Media Content Planner

Social Media Content Calendar

3x Email Sequence for Freebie

Bedtime Routine Chart

Facebook / LinkedIn Banners

Price: $622

(You'll be saving $125)

Today Price: $497 USD

* Payment plans available

Newborn Sleep Guide

  • 18-page done-for-you Newborn Sleep Guide: front cover, introduction, newborn sleep patterns, safe sleep guidelines, healthy sleep habits, bedtime routine, sleepy cues, sleep associations, sleep challenges, tips for parents, self care worksheet, sleep chart, resources list.
  • Pre-written content copy included!
  • Customizable with your own logo, text, colours, etc.

Toddler Sleep Guide

  • 23-page editable guide covering the following topics: Toddler Sleep Basics, Checklist Safe Sleep Environment, Bedtime Routines for Toddlers, Common Toddler Sleep Challenges, Transitioning to a Toddler Bed, Naps & Daytime Sleep, Nutrition and Sleep, Healthy Eating Habits, Nighttime Potty Training & Sleep, Encouraging Independence.
  • Click here to see a preview (obviously you cannot use the copy without purchasing the Branding & Marketing Kit™)
  • Pre-written content copy included!
  • Customizable with your own logo, text, colours, etc.

Pre-School Sleep Guide

  • 20-page done-for-you Pre-School Sleep Guide: front cover, introduction, why sleep is important, understanding pre-school sleep patterns, common sleep challenges, sleep-friendly environment checklist, establish consistent routine, tips for successful nap transitions, managing bedtime resistance, handeling night wakings, dealing with nightmares, sleep regressions, when to seek help, resources list, product recommendations.
  • Pre-written content copy included!
  • Customizable with your own logo, text, colours, etc.

Travel Sleep Guide

  • 27-page done-for-you Travel Sleep Guide: front cover, introduction, preparing for travel, packing essentials for sleep, sample packing checklist, travel logistics (air, car, bus), managing different timezones, sleep routine on the go, navigating one-day travel, handling sleep disruptions, traveling with siblings or a sick child, resources list, etc.
  • Pre-written content copy included!
  • Customizable with your own logo, text, colours, etc.

Tri-Fold Brochure

  • 2-page editable trifold brochure for that professional look: Front Cover with Logo, What is Sleep Training, About Me, My Services, Working With Me, The Process
  • Pre-written content copy included!
  • Customizable with your own logo, text, colours, etc.

Instagram/Facebook Templates

  • 20+ editable Social Media templates: Headings included, caption suggestions included, ask for my free 250+ Instagram Hooks guide
  • Pre-written content copy included!
  • Customizable with your own logo, text, colours, etc.

Webinar/Slide Deck

  • 20+ editable slides. Content included about navigating Infant sleep: Introduction slide, Part 1: Understanding Pediatric Sleep, Part 2: Common Sleep Challenges, Part 3: Various Sleep Training Methods, Q&A Slide, Incentive Slide, etc.
  • Pre-written content copy included!
  • Customizable with your own logo, text, colours, etc.

Services and Pricing Guide

  • 11-page editable guide covering the following topics: Introduction, My Journey, What to Expect, The Process of Working With Me, What I Offer, Ask Me Anything, Newborn Sleep Shaping, Sleep Training, FAQ's. Final Thoughts
  • Pre-written content copy included!
  • Customizable with your own logo, text, colours, etc.

Baby and Toddler Sleep Chart

  • 1-page editable baby & toddler sleep chart template: gift to potential clients, gift to current clients, use as a lead magnet to get contact details.
  • Pre-written content copy included!
  • Customizable with your own logo, text, colours, etc.

Terms and Conditions / Contract

  • 2-page editable terms & conditions or contract template: The boring, but important stuff! Note: I'm not a legal advisor, please ensure it complies to the regulations in your country.
  • Pre-written content copy included!
  • Customizable with your own logo, text, colours, etc.

Workshop / Event Flyer

  • 5 different flyer lay-outs including the essential information: Promote your next event in local stores with a professional looking flyer
  • Pre-written content copy included!
  • Customizable with your own logo, text, colours, etc.

Website / Sales Page

  • Beautiful, easy to customize Canva website template: Great for if you're just getting started or as a seperate page for one of your offers.
  • Connect to your own domain or use a free Canva domain.
  • Click here to see a preview (obviously you cannot use the copy without purchasing the Branding & Marketing Kit™)
  • Pre-written content copy included!
  • Customizable with your own logo, text, colours, etc.

Brand and Identity Board

  • Your foundational peace to stay on-brand: Adapt the colours and fonts of this brand identity kit to your branding, to create a cohesive experience.
  • Great resource to share with VA's or social media managers to stay on-brand.
  • Customizable with your own logo, text, colours, etc.

Custom Sleep Plan

  • 18-page editable guide covering the following: My Approach Towards Sleep, Your Sleep Goals, Creating a Sleep-Friendly Environment, Your Baby's Bedtime Routine, Sleep Training: You Have Options, Night Wakings, Daytime Routine, Troubleshooting, FAQ's, Baby Sleep Tracker
  • Pre-written content copy included!
  • Customizable with your own logo, text, colours, etc.

Client Welcome Guide

  • 13-page editable guide covering the following topics: Introduction, My Journey, What to Expect, The Process of Working With Me, What's Next (link your payment, contract, and questionaire), FAQ's, Final Thoughts, Sleep Log, Resource List & Product Recommendations
  • Click here to see a preview (obviously you cannot use the copy without purchasing the Branding & Marketing Kit™)
  • Pre-written content copy included!
  • Customizable with your own logo, text, colours, etc.

Email Signature

  • 4 options to adapt to your own branding: Close your emails in a professional and on-brand way.
  • Add promotional links to redirect to your services
  • Customizable with your own logo, text, colours, etc.

Facebook and LinkedIn Banner

  • 3 different banners for your FB group, your personal Facebook and your LinkedIn account: Show up with a professional looking background
  • To ensure that cohesive, on-brand experience.
  • Customizable with your own logo, text, colours, etc.

Business Cards

  • Single or double-sided examples (mix-match): A sleep chart or quote, make sure to hand out something of value to a potential client, so your business card doesn't end up in the trash but on the fridge instead.
  • Customizable with your own logo, text, colours, etc.

Toddler Bedtime Chart

  • 2-sided Bedtime chart for toddlers: This visually engaging and interactive bedtime chart, helps streamline the process of toddlers getting ready for bed.
  • Customizable with your own logo, text, colours, etc.

Thank You / Gift Cards

  • 5 different versions of postcards: Send with your offboarding gift
  • Customizable with your own logo, text, colours, etc.

Frequently Asked...

Do the templates come with pre-written content?

Yup… content included! Because it doesn’t make sense to spend money on a template that still ends up costing you tons of time, right? The templates come pre-filled with copy, so you can plug and play. Of course, you can tweak and customize as needed, but the hard work is already done for you!

Can I make changes to the templates?

Absolutely! All templates are fully customisable, so that you can easily add your own logo, change colours, pictures and content. If you have any specific questions, don’t hesitate to reach out at hello@sleepconsultantdesign.com

How can the Branding & Marketing Kit™ help me attract clients?

The Branding Kit is designed to help you stand out, build trust, and turn more followers into paying clients. Here’s how it can work for you:

  • Sell the Newborn Sleep Guide on your website or social media to parents who aren’t quite ready for 1:1 support but still want to make changes. Sleep Consultants have successfully sold these guides for anywhere between $7 to $79 (by adding niche-focused content to make it even more valuable), making it a great way to serve more families while generating extra income.
  • Create a cohesive experience from click to close with a beautifully branded pricing guide, welcome pack, sleep plan, and offboarding pack—all in the same look and feel. This consistency builds credibility and reassures potential clients that they made the right decision, potentially increasing the amount of referrals.
  • Show up professionally and stay top of mind so when parents are finally ready to invest in sleep support, you’re their first choice.
  • Use the Newborn or Toddler Sleep Guide as a lead magnet on social media to capture contact details from potential clients. Then, send a personalized message to everyone who downloads it to start the conversation and see if and how you can help.
What is Canva and what is the cost?

Canva is an incredible online design tool that was made for those who don’t have an extensive design experience but still want beautiful content. Canva offers a FREE version and a paid version (pro-plan @ $12.99 per month). But.. to avoid any additional costs on your side, I've made sure that all the designs have fonts, pictures and elements that are available on the free-plan! No need to pay for anything else after the purchase of these templates!

What if I'm not tech-savvy?

That’s precisely why I work with Canva, to make it as easy as possible for you. All the technical aspects have been taken care of, and you can easily customise each template to your liking. I've included an instruction video how to best use the templates and if you're in need of a full Canva course - ask me and I'll send that one over as well!

What is your refund policy?

As this is a digital product with instant access to all the templates, I cannot offer refunds. However, if there's anything your struggling with, don't hesitate to reach out - I'm happy to help make it work for you!

I'm not sure if I should invest in this?

Don’t worry, I’m here to help! As a sleep consultant myself, I understand that making an investment can feel scary, especially when you don’t have a waiting list of clients yet. Or maybe you have some other questions/concerns. I'm always happy to help! DM me @sleepconsultant.design or send me an email: hello@sleepconsultantdesign.com

Want to see a sneakpeek of the kit?

If we haven't met yet...

Hi, I’m Rianna Hijlkema—a Sleep Consultant, Postpartum Doula, and the founder of Sleep Consultant Design. Over the years, I’ve had the privilege of helping more than 500 Sleep Consultants start, grow, and scale their businesses, and I’m here to help you do the same!


As a sleep consultant myself, I know that getting clients is key to succeeding in your business. But let’s face it, there’s a ton of stuff to do – from writing sleep plans to marketing your business. It can be overwhelming!

That’s where the Branding & Marketing Kit™ comes in – your secret for saving time and making your business shine. If you’re not sure what you’re looking for or what it is that you need, just drop me a message; I love connecting with fellow Sleep Consultants.

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