The Sleep Consultant
Branding and Marketing Kit™
Save time and attract more clients with 25+ professionally-designed templates that help you create a business-ready brand in no time.
What's Included?
Pre-written Sleep Guide Templates (Newborn, Toddler, Travel, Pre-School, Sleep Regressions, Crib-to-Bed Transitions Guide) that can be sold in your online webshop.
Client Onboarding Templates to create a seamless, professional experience that wow your clients from day one.
Plug-and-Play Marketing Materials to grow your audience, build trust, and establish your brand effortlessly.
Ready-to-Use Website Template designed to showcase your expertise and services.
High-Quality Business Templates that make your brand look polished and professional in no time.
And MANY more easy-to-customize templates to help you save time and attract more clients.
** If you've already purchased one or more of these templates, just send me a message after your purchase, and I'll refund you for any duplicates!
>> Keep scrolling to see the details of everything that's included! <<
E-Book / Guides
Newborn Sleep Guide
Toddler Sleep Guide
Crib-to-Bed Guide
Travel Sleep Guide
Crib-to-Bed Guide
Sleep Regressions Guide
Marketing Templates
Canva Website
Social Media Posts
Webinar/Slide Show
30x Pre-Written Blogs
Client Onboarding Templates
Contract / Agreement
Welcome Guide
Sleep Questionnaire
Pre-Written Sleep Plan
And Many More Templates...
Business Cards
Tri-Fold Flyer
Baby Sleep Chart
Services/Pricing Guide
Workshop Flyer
Thank You / Gift Card
Logo & Brand Board
Invoice / Confirmation
And that's not all!
Clients & Leads Tracker
Social Media Content Planner
Social Media Content Calendar
3x Email Sequence for Freebie
Bedtime Routine Chart
Facebook / Event / Linkedin Banners
Price: $622
(You'll be saving $125)
Today Price: $497 USD
* Payment plans available
Newborn Sleep Guide
- 18-page done-for-you Newborn Sleep Guide: front cover, introduction, newborn sleep patterns, safe sleep guidelines, healthy sleep habits, bedtime routine, sleepy cues, sleep associations, sleep challenges, tips for parents, self care worksheet, sleep chart, resources list.
- Pre-written content copy included!
- Customizable with your own logo, text, colours, etc.
Toddler Sleep Guide
- 23-page editable guide covering the following topics: Toddler Sleep Basics, Checklist Safe Sleep Environment, Bedtime Routines for Toddlers, Common Toddler Sleep Challenges, Transitioning to a Toddler Bed, Naps & Daytime Sleep, Nutrition and Sleep, Healthy Eating Habits, Nighttime Potty Training & Sleep, Encouraging Independence.
- Click here to see a preview (obviously you cannot use the copy without purchasing the Branding & Marketing Kit™)
- Pre-written content copy included!
- Customizable with your own logo, text, colours, etc.
Pre-School Sleep Guide
- 20-page done-for-you Pre-School Sleep Guide: front cover, introduction, why sleep is important, understanding pre-school sleep patterns, common sleep challenges, sleep-friendly environment checklist, establish consistent routine, tips for successful nap transitions, managing bedtime resistance, handeling night wakings, dealing with nightmares, sleep regressions, when to seek help, resources list, product recommendations.
- Pre-written content copy included!
- Customizable with your own logo, text, colours, etc.
Travel Sleep Guide
- 27-page done-for-you Travel Sleep Guide: front cover, introduction, preparing for travel, packing essentials for sleep, sample packing checklist, travel logistics (air, car, bus), managing different timezones, sleep routine on the go, navigating one-day travel, handling sleep disruptions, traveling with siblings or a sick child, resources list, etc.
- Pre-written content copy included!
- Customizable with your own logo, text, colours, etc.
Sleep Regressions Guide
37-page done-for-you Sleep Regressions Guide: front cover, introduction, what is a sleep regression (and what not), 4, 6, 12, 18 and 24 month sleep regressions (the why, what and how to navigate), reflection pages, how I can help, checklist is this a sleep regression or not.
Pre-written content copy included!
Customizable with your own logo, text, colours, etc.
Crib-to-Bed Transitions Guide
21-page done-for-you Crib to a Bed Guide: front cover, introduction, when is the right time, the psychology behind the transition, choosing the right bed, preparing your child, creating a routine that supports the transition, common challenges and how to respond, parent scripts and tools, crib-to-bed transition checklist, final thoughts.
Pre-written content copy included!
Customizable with your own logo, text, colours, etc.
Event Banner
Three professionally designed banners to elevate your presence at events or workshops.
Sized for life-size display, with easy-to-follow setup instructions included (feel free to contact me if you have any specific questions).
Customizable with your own logo, text, colours, etc.
Tri-Fold Brochure
- 2-page editable trifold brochure for that professional look: Front Cover with Logo, What is Sleep Training, About Me, My Services, Working With Me, The Process
- Pre-written content copy included!
- Customizable with your own logo, text, colours, etc.
Instagram/Facebook Templates
- 20+ editable Social Media templates: Headings included, caption suggestions included, ask for my free 250+ Instagram Hooks guide
- Pre-written content copy included!
- Customizable with your own logo, text, colours, etc.
Webinar/Slide Deck
- 20+ editable slides. Content included about navigating Infant sleep: Introduction slide, Part 1: Understanding Pediatric Sleep, Part 2: Common Sleep Challenges, Part 3: Various Sleep Training Methods, Q&A Slide, Incentive Slide, etc.
- Pre-written content copy included!
- Customizable with your own logo, text, colours, etc.
130+ Pre-Written Social Media Captions
130+ Ready-to-Post Instagram Captions
Pre-Written Pinned Posts + Hashtags
Social Media Content Planner & Social Media Content Calendar
Instagram foundations (PDF) + video walkthrough
Easily customizable to reflect your unique voice, approach, and expertise
Baby and Toddler Sleep Chart
- 1-page editable baby & toddler sleep chart template: gift to potential clients, gift to current clients, use as a lead magnet to get contact details.
- Pre-written content copy included!
- Customizable with your own logo, text, colours, etc.
Terms and Conditions / Contract
- 2-page editable terms & conditions or contract template: The boring, but important stuff! Note: I'm not a legal advisor, please ensure it complies to the regulations in your country.
- Pre-written content copy included!
- Customizable with your own logo, text, colours, etc.
Workshop / Event Flyer
- 5 different flyer lay-outs including the essential information: Promote your next event in local stores with a professional looking flyer
- Pre-written content copy included!
- Customizable with your own logo, text, colours, etc.
Website / Sales Page
- Beautiful, easy to customize Canva website template: Great for if you're just getting started or as a seperate page for one of your offers.
- Connect to your own domain or use a free Canva domain.
- Click here to see a preview (obviously you cannot use the copy without purchasing the Branding & Marketing Kit™)
- Pre-written content copy included!
- Customizable with your own logo, text, colours, etc.
Brand and Identity Board
- Your foundational peace to stay on-brand: Adapt the colours and fonts of this brand identity kit to your branding, to create a cohesive experience.
- Great resource to share with VA's or social media managers to stay on-brand.
- Customizable with your own logo, text, colours, etc.
Custom Sleep Plan
- 18-page editable guide covering the following: My Approach Towards Sleep, Your Sleep Goals, Creating a Sleep-Friendly Environment, Your Baby's Bedtime Routine, Sleep Training: You Have Options, Night Wakings, Daytime Routine, Troubleshooting, FAQ's, Baby Sleep Tracker
- Pre-written content copy included!
- Customizable with your own logo, text, colours, etc.
Client Welcome Guide
- 13-page editable guide covering the following topics: Introduction, My Journey, What to Expect, The Process of Working With Me, What's Next (link your payment, contract, and questionaire), FAQ's, Final Thoughts, Sleep Log, Resource List & Product Recommendations
- Click here to see a preview (obviously you cannot use the copy without purchasing the Branding & Marketing Kit™)
- Pre-written content copy included!
- Customizable with your own logo, text, colours, etc.
Email Signature
- 4 options to adapt to your own branding: Close your emails in a professional and on-brand way.
- Add promotional links to redirect to your services
- Customizable with your own logo, text, colours, etc.
Facebook and LinkedIn Banner
- 3 different banners for your FB group, your personal Facebook and your LinkedIn account: Show up with a professional looking background
- To ensure that cohesive, on-brand experience.
- Customizable with your own logo, text, colours, etc.
Business Cards
- Single or double-sided examples (mix-match): A sleep chart or quote, make sure to hand out something of value to a potential client, so your business card doesn't end up in the trash but on the fridge instead.
- Customizable with your own logo, text, colours, etc.
Toddler Bedtime Chart
- 2-sided Bedtime chart for toddlers: This visually engaging and interactive bedtime chart, helps streamline the process of toddlers getting ready for bed.
- Customizable with your own logo, text, colours, etc.
Thank You / Gift Cards
- 5 different versions of postcards: Send with your offboarding gift
- Customizable with your own logo, text, colours, etc.
Services and Pricing Guide
11-page editable guide covering the following topics: Introduction, My Journey, What to Expect, The Process of Working With Me, What I Offer, Ask Me Anything, Newborn Sleep Shaping, Sleep Training, FAQ's. Final Thoughts
Pre-written content copy included!
Customizable with your own logo, text, colours, etc.
Frequently Asked...
Yup… content included! Because it doesn’t make sense to spend money on a template that still ends up costing you tons of time, right? The templates come pre-filled with copy, so you can plug and play. Of course, you can tweak and customize as needed, but the hard work is already done for you!
Absolutely! All templates are fully customisable, so that you can easily add your own logo, change colours, pictures and content. If you have any specific questions, don’t hesitate to reach out at hello@sleepconsultantdesign.com
The Branding Kit is designed to help you stand out, build trust, and turn more followers into paying clients. Here’s how it can work for you:
Sell one of the guides on your website or social media to parents who aren’t quite ready for 1:1 support but still want to make changes. Sleep Consultants have successfully sold these guides for anywhere between $7 to $79 (by adding niche-focused content to make it even more valuable), making it a great way to serve more families while generating extra income.
Create a cohesive experience from click to close with a beautifully branded pricing guide, welcome pack, sleep plan, and offboarding pack—all in the same look and feel. This consistency builds credibility and reassures potential clients that they made the right decision, potentially increasing the amount of referrals.
Show up professionally and stay top of mind so when parents are finally ready to invest in sleep support, you’re their first choice.
Use the Newborn or Toddler Sleep Guide as a lead magnet on social media to capture contact details from potential clients. Then, send a personalized message to everyone who downloads it to start the conversation and see if and how you can help.
Canva is an incredible online design tool that was made for those who don’t have an extensive design experience but still want beautiful content. Canva offers a FREE version and a paid version (pro-plan @ $12.99 per month). But.. to avoid any additional costs on your side, I've made sure that all the designs have fonts, pictures and elements that are available on the free-plan! No need to pay for anything else after the purchase of these templates!
That’s precisely why I work with Canva, to make it as easy as possible for you. All the technical aspects have been taken care of, and you can easily customise each template to your liking. I've included an instruction video how to best use the templates and if you're in need of a full Canva course - ask me and I'll send that one over as well!
As this is a digital product with instant access to all the templates, I cannot offer refunds. However, if there's anything your struggling with, don't hesitate to reach out - I'm happy to help make it work for you!
Don’t worry, I’m here to help! As a sleep consultant myself, I understand that making an investment can feel scary, especially when you don’t have a waiting list of clients yet. Or maybe you have some other questions/concerns. I'm always happy to help! DM me @sleepconsultant.design or send me an email: hello@sleepconsultantdesign.com
Want to see a sneakpeek of the kit?
If we haven't met yet...
Hi, I’m Rianna Hijlkema—a Sleep Consultant, Postpartum Doula, and the founder of Sleep Consultant Design. Over the years, I’ve had the privilege of helping more than 500 Sleep Consultants start, grow, and scale their businesses, and I’m here to help you do the same!
As a sleep consultant myself, I know that getting clients is key to succeeding in your business. But let’s face it, there’s a ton of stuff to do – from writing sleep plans to marketing your business. It can be overwhelming!
That’s where the Branding & Marketing Kit™ comes in – your secret for saving time and making your business shine. If you’re not sure what you’re looking for or what it is that you need, just drop me a message; I love connecting with fellow Sleep Consultants.
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